As blogs go, Alastair Campbell's is of more obvious interest than most, although - as with his bestselling Diaries, and as with the public pronouncements of his former boss - you really have to read hard between the lines to separate what he means from how he wishes you to see him. But then that's also true of a lot of less famous bloggers...Still, if you want to really tie yourself into knots on the subject of the relatively small but endlessly dynamic and self-referential world of Meeja, do read Campbell's account of attending a private screening of Armando Ianucci's already much-acclaimed movie In The Loop, and his careful explanation of exactly how, why and when he will be contributing to the publicity drive for the film. You could say it's a study of a master at work; or you might feel less charitable; or whatever. Mr Campbell won't mind, he's made of sterner stuff, as we're quite often reminded.
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